KFC tweaks Colonel Sanders logo.
LOUISVILLE, Ky. -- Colonel Sanders is shedding his white suit jacket for a cook's red apron.
KFC unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, Colonel Harland Sanders, who will keep his classic black bow tie, glasses and goatee.
"This change gives us a chance not only to make sure we stay relevant but also communicates to customers the realness of Colonel Sanders and the fact that he was a chef," said Gregg Dedrick, president of KFC's U.S. division.
The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron - with the name "Kentucky Fried Chicken." KFC had dropped "fried" from its name and logo over a decade ago as it expanded its non-fried menu items to appeal to the health conscious.
Now, the chain is again stressing its traditional fried chicken, with a slight twist.
Store designs also will include new graphics with the Kentucky Fried Chicken name and signs that read, "Finger Lickin' Good," and "11 Secret Herbs and Spices," references to the Colonel's famously secret recipe
LOUISVILLE, Ky. -- Colonel Sanders is shedding his white suit jacket for a cook's red apron.
KFC unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, Colonel Harland Sanders, who will keep his classic black bow tie, glasses and goatee.
"This change gives us a chance not only to make sure we stay relevant but also communicates to customers the realness of Colonel Sanders and the fact that he was a chef," said Gregg Dedrick, president of KFC's U.S. division.
The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron - with the name "Kentucky Fried Chicken." KFC had dropped "fried" from its name and logo over a decade ago as it expanded its non-fried menu items to appeal to the health conscious.
Now, the chain is again stressing its traditional fried chicken, with a slight twist.
Store designs also will include new graphics with the Kentucky Fried Chicken name and signs that read, "Finger Lickin' Good," and "11 Secret Herbs and Spices," references to the Colonel's famously secret recipe
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